Event Management
Tourism Management
Professional Skills Program
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Event Marketing
This course examines how to use events to promote products, services and causes, and how to promote events themselves.
Participants will learn how to:
| • | Analyze and implement professional registration, admission procedures, security, and protocol. |
| • | Identify and develop a promotional strategy, including the event proposal, invitations, advertising, publicity, contests, promo tional merchandise, sales promotions, packaging, and even personal appearances |
| • | Distinguish the relative strengths of print, electronic, and other advertising mediums. |
| • | Analyze, establish, and implement a public relations strategy using video and audio news releases, as well as many other new tools |
| • | Incorporate electronic media • Formulate an effective event sponsorship program |
| • | Create a comprehensive marketing/sales measurement methodology |
Did You KNOW
JITOA is one of the major institutes in providing professional training and certification to the Jordan tourism sector, since its inception JITOA has operated various courses to more than 1000 students from around 100 tourism organizations.
| May2012JITOA Calendar | ||||||
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| Su | Mo | Tu | We | Th | Fr | Sa |
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 | ||
| • | Mazza Restaurant FAM Lunch |
| • | General Assembly Meeting 2010-2011 |
| • | Earth Hour Jordan ساعة الارض الأردن 2011 |
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