Home > Training Center > Our Programs > Event Program > Event Marketing

print    

Our Programs

Event Marketing

This course examines how to use events to promote products, services and causes, and how to promote events themselves.
Participants will learn how to:

Analyze and implement professional registration, admission procedures, security, and protocol.
Identify and develop a promotional strategy, including the event proposal, invitations, advertising, publicity, contests, promo tional   merchandise, sales promotions, packaging, and even personal appearances
Distinguish the relative strengths of print, electronic, and other advertising mediums.
Analyze, establish, and implement a public relations strategy using video and audio news releases, as well as many other new tools
Incorporate electronic media
• Formulate an effective event sponsorship program
Create a comprehensive marketing/sales measurement methodology
Did You KNOW

JITOA is one of the major institutes in providing professional training and certification to the Jordan tourism sector, since its inception JITOA has operated various courses to more than 1000 students from around 100 tourism organizations.

August2017JITOA Calendar
SuMoTuWeThFrSa
  12345
6789101112
13141516171819
20212223242526
2728293031  
•  Experiential Tourism Workshop
•  JITOA's Power Breakfast - Mexico
•  JITOA's Power Breakfast - China
MEMBERS ONLY
SIGN UP TO OUR LIST
JORDAN MAP
INDUSTRY UPDATES
DISCUSSION BOARD
| Join Us   | Projects   | Our Programs   | Career   | Media   | Business   | Legal Notice  
Funded By