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Our Programs Exposition / Trade Show Planning, Management, and Marketing
This course helps you understand the growing role of expositions and trade shows in the marketing and sales process, both in the United States and internationally. It provides practical information for designing and managing projects from a trade show exhibit to planning and coordinating an entire exposition.
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Use research to target the exhibit or exposition to primary and second ary markets
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Identify resources, including designers and general service contractors
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Negotiate successful vendor contracts
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Develop a thorough and comprehensive marketing strategy and measure results
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Incorporate promotional activities that enhance marketing efforts
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Prepare sales and exhibitor communications
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Use commercial sponsorship to decrease operating expenses
JITOA is one of the major institutes in providing professional training and certification to the Jordan tourism sector, since its inception JITOA has operated various courses to more than 1000 students from around 100 tourism organizations.
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| • | Mazza Restaurant FAM Lunch |
| • | General Assembly Meeting 2010-2011 |
| • | Earth Hour Jordan ساعة الارض الأردن 2011 |
