Home > Training Center > Our Programs > Event Program > Exposition

print    

Our Programs

 Exposition / Trade Show Planning, Management, and Marketing

This course helps you understand the growing role of expositions and trade shows in the marketing and sales process, both in the United States and internationally. It provides practical information for designing and managing projects from a trade show exhibit to planning and coordinating an entire exposition.

Participants will learn how to:

Use research to target the exhibit or exposition to primary and second ary markets
Identify resources, including designers and general service contractors
Negotiate successful vendor contracts
Develop a thorough and comprehensive marketing strategy and measure results
Incorporate promotional activities that enhance marketing efforts
Prepare sales and exhibitor communications
Use commercial sponsorship to decrease operating expenses

Did You KNOW

JITOA is one of the major institutes in providing professional training and certification to the Jordan tourism sector, since its inception JITOA has operated various courses to more than 1000 students from around 100 tourism organizations.

December2017JITOA Calendar
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      
•  Experiential Tourism Workshop
•  JITOA's Power Breakfast - Mexico
•  JITOA's Power Breakfast - China
MEMBERS ONLY
SIGN UP TO OUR LIST
JORDAN MAP
INDUSTRY UPDATES
DISCUSSION BOARD
| Join Us   | Projects   | Our Programs   | Career   | Media   | Business   | Legal Notice  
Funded By