Tourism Destination Management Program (DMC)
Destination Management Certification (DMC) Program, offered in cooperation with the International Institute of Tourism Studies at the George Washington University to all tourism professionals in Jordan.This program aims to increase the professionalism within the destination management industry in Jordan by establishing a level of knowledge and performance necessary for certification; recognizing and raising industry standards and practices; and maximizing the value of the products and services that certified destination management professionals can provide.
Destination Management courses are designed for tourism destination managers & marketers, hotel developers, tour operators, business owners, government officials and others concerned with enhancing the long-term sustainability and competitiveness of tourism destinations. Through the use of expert analysis, tools, best practices, benchmarks and case studies. Emphasis in this program would be placed on minimizing the negative impacts of tourism and preserving cultural and natural resources, while optimizing tourism’s overall contribution to economic development in host communities.
• Tourism Destination Policy & Planning Strategies
• Tourism Destination Market Positioning & Branding Strategies
• E-marketing and Internet Applications for Tourism
• Quality Customer Service for the Tourism & Hospitality Industry
• Ecotourism, Protected Areas and Community Involvement
• Destination Management Companies
JITOA is one of the major institutes in providing professional training and certification to the Jordan tourism sector, since its inception JITOA has operated various courses to more than 1000 students from around 100 tourism organizations.