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E-marketing and Internet Applications for Tourism

Business today is inextricably linked with technology.  The Internet has rapidly become an essential tool for conducting business. Social media, e-marketing and the internet have become primary sources of revenue for many tourism businesses. Companies that exist only in cyberspace are emerging every day.

Businesses must continue to refine how they use the internet to deliver and promote their products.  E-marketing differs greatly from traditional forms of marketing.  In order to launch a successful online
marketing program, your organization must have an overall web strategy.
 
At the end of this course, participants will have the skills necessary for creating an effective online marketing strategy.  The course begins by examining e-marketing, the advantages of
web marketing, social media and the characteristics of a successful online marketing strategy.  

Participants will learn how to:

Examine ROI (return on investment)
Use the Internet for advertising and public relations
Attract new business using e-marketing
Understand social media opportunities and develop a strategy appropriate for  your organization
Evaluate e-marketing tools and measure their performance

 

Did You KNOW

JITOA is one of the major institutes in providing professional training and certification to the Jordan tourism sector, since its inception JITOA has operated various courses to more than 1000 students from around 100 tourism organizations.

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