February 17-18. 2025
As part of its ongoing efforts to develop the inbound tourism sector and enhance the capabilities of its workforce, the Jordan Inbound Tour Operators Association (JITOA), with the support of the Jordan Tourism Board (JTB), organized a Two days specialized training program titled “AI Training for Tour Operators” on Monday and Tuesday, February 17-18.
The training aimed to equip participants with the knowledge and skills to understand and apply artificial intelligence (AI) technologies in marketing, customer experience, and tourism operations management. By integrating AI, the program sought to improve service efficiency and foster innovative tourism experiences.
Several JITOA members of tour operators and hotels participated in the training, engaging in interactive and practical sessions focused on utilizing AI to enhance tourism services. The sessions covered key applications such as developing virtual agents for personalized customer service and conducting hands-on workshops on AI-driven tourism planning and sales.
The program concluded with group presentations, where participants showcased their AI-driven solutions, followed by discussions on best practices to ensure the sustainable adoption of these technologies within Jordan’s inbound tourism sector.
