Activities
December 16, 2025
Open dialogue with H.E. Dr. Fares Braizat, the Chief Commissioner of the Petra Development and Tourism Authority PDTRA
December 16,
On Monday, December 16, JITOA members engaged in an open dialogue with H.E. Dr. Fares Braizat, Chief Commissioner of the Petra Development and Tourism Authority PDTRA. The session organized by USAID Trip focused on enhancing collaboration between PDTRA and DMCs dedicated to bringing tourists to Petra.
During the meeting, Dr. Braizat shared insights into PDTRA's master plan.
He emphasized the importance of DMCs' contributions in implementing this plan to ensure a world-class experience for future visitors.
July 29, 2025
Marathon des Sables Jordan Returns for Its 5th Edition in Wadi Rum
The 5th edition of the Marathon des Sables – Jordan has been officially announced in collaboration with the Jordan Tourism Board, marking the return of one of the world’s most challenging and inspiring desert races to the majestic landscapes of Wadi Rum this coming November 1-8, 2025.
This multi-stage race will gather over 650 runners from around the globe, all taking on the unique physical and mental challenge of navigating Jordan’s vast and beautiful desert terrain. More than a race, the event highlights themes of endurance, cultural exchange, and personal transformation, making it a standout on the international sports tourism calendar.
The event is organized in partnership with Experience Jordan Adventures, the official local partner, alongside the support of national and international stakeholders, including the Jordan Tourism Board, ASEZA, and Crowne Plaza Hotel.
Speakers from the public and private sectors praised the role this event plays in positioning Jordan as a leading destination for adventure and sports tourism, emphasizing the importance of sustainable tourism and the value of hosting high-impact international events that reflect Jordan’s natural and cultural richness.
With the stunning desert of Wadi Rum as its stage, the 2025 edition of Marathon des Sables – Jordan promises an unforgettable experience for participants and a powerful showcase of Jordan’s potential in the global tourism arena.
July 5, 2025
Welcome, San George Resort A Landmark Addition to JITOA’s Network
Elevating Luxury Hospitality in Jordan
The Jordan Inbound Tour Operators Association (JITOA) is pleased to welcome San George Resort, a distinguished new addition to Jordan’s hospitality landscape, as the latest member to join the Association.
Recently inaugurated in Fuheis under the patronage of the Secretary General of the Ministry of Tourism and Antiquities, Dr. Fadi Balawi, representing Her Excellency the Minister of Tourism and Antiquities, Lina Annab, the launch of San George was attended by high-level officials, ambassadors, and key figures from the tourism sector. The resort was recognized as one of the most prominent and promising tourism investments in the area.
About the San George Resort
San George is a high-end resort offering a wide range of services and facilities, including:
- A five-star international restaurant certified with ISO 22000
- Elegant indoor and outdoor seating areas with panoramic views
- Dedicated children’s area
- A full floor for meetings and events, equipped with the latest technology
- A luxurious hospitality lounge providing a refined guest experience
The project has already created over 100 job opportunities, reflecting its significant contribution to the local economy and its commitment to supporting Jordanian talent in the tourism sector.
According to the resort’s General Manager, Mr. Mohammad Dada, San George is positioned to become one of Jordan’s leading tourism destinations, with a clear vision rooted in excellence, sustainability, and community impact.
JITOA is proud to support and collaborate with San George Resort as we work together to enhance Jordan’s position as a premier travel destination.
We warmly welcome the San George Resort to the JITOA network!
July 4, 2025
“Jordan: Dawn of Christianity”Exhibition Opens in Assisi, Italy
Assisi, Italy – July 2025
As part of Jordan’s continued efforts to promote its rich religious heritage and position the Kingdom as a key destination for faith-based tourism, the exhibition “Jordan: Dawn of Christianity” was officially inaugurated in the historic city of Assisi, Italy, on Friday, July 4, 2025.
The opening ceremony was attended by H.E. Lina Annab, Jordan’s Minister of Tourism and Antiquities; H.E. Qais Abu Dayyeh, Ambassador of the Hashemite Kingdom of Jordan to Italy; Father Francesco Belloni, regional head of the Franciscan Order in Assisi; and Deputy Mayor Veronica Cavallucci, along with numerous Italian dignitaries and representatives from the political, religious, and cultural spheres.
The city of Assisi, renowned as a global center for peace, dialogue, and pilgrimage — welcoming over five million visitors annually — provides a powerful backdrop for this exhibition. Its selection as host further amplifies the exhibition’s message of Jordan as a land of spirituality, tolerance, and cultural dialogue.
In her remarks, Minister Annab highlighted the symbolic significance of hosting the exhibition in Assisi, recalling the 2019 presentation of the Lamp of Peace to His Majesty King Abdullah II in recognition of his leadership in promoting interfaith harmony and human rights. She noted, “This exhibition carries a profound human and spiritual message, reflecting Jordan’s identity as a land of peace, coexistence, and shared religious heritage.” Minister Annab also reaffirmed Jordan’s role as a leading destination for Christian pilgrimage and underscored the exhibition’s contribution to strengthening the Kingdom’s position in religious and cultural tourism. Ambassador Abu Dayyeh expressed his gratitude to the city of Assisi and its leadership for their warm reception and support, emphasizing that “this initiative is a testament to the longstanding friendship and cultural cooperation between Jordan and Italy.” He also highlighted Jordan’s commitment to preserving religious sites and values through the Hashemite Custodianship of Christian and Islamic holy sites in Jerusalem.
Deputy Mayor Cavallucci praised the exhibition for fostering intercultural and interfaith dialogue, affirming Assisi’s openness to initiatives that bring people together through shared understanding and respect.
Guests had the opportunity to explore a remarkable collection of nearly 90 rare artifacts, curated from 34 archaeological sites across Jordan. The exhibition traces the early roots of Christianity in Jordan, featuring significant locations such as Bethany Beyond the Jordan, Mount Nebo, Machaerus, Tell Mar Elias, and Our Lady of the Mountain Church in Anjara.
Visitors commended the exhibition for its rich spiritual and historical narrative, offering insight into the enduring Christian presence in Jordan across centuries and civilizations.
Curated by artistic director Eyad Khzuz and organized by the Ministry of Tourism and Antiquities of Jordan, the Assisi exhibition marks the second stop on an international tour, following a successful showcase at the Vatican Museums earlier this year. The exhibition will run at the Monte Frumentario Palace in Assisi until August 2, before continuing to Athens, Greece, in September.
“Jordan: Dawn of Christianity” invites international audiences on a profound journey into the origins of Christian faith, beginning in Jordan and continuing to inspire millions around the world.
July 1, 2025
JITOA Reactivating Advisory Board to Strengthen Strategic Guidance
The Jordan Inbound Tour Operators Association (JITOA) has reactivated the Advisory Board Committee to provide strategic guidance to its board and management during a time of regional and industry challenges.
This committee is made up of former JITOA Chairmen and experienced tourism professionals from within the association’s membership. Its mission is to provide expert guidance, long-term vision, and sector-specific insights to help JITOA navigate current realities and plan for the future.
The Advisory Board has already commenced its meetings, headed by JITOA Chairman Ms. Ghada Al Najjar, setting the foundation for constructive dialogue and collaboration to support the association’s goals.
June 25, 2025
“JITOA تجمع صوت القطاع: لقاء استراتيجي لرسم ملامح المرحلة المقبلة
“JITOA تجمع صوت القطاع: لقاء استراتيجي لرسم ملامح المرحلة المقبلة
عقدت الجمعية الأردنية للسياحة الوافدة (JITOA) يوم الأربعاء الموافق 25 حزيران، اجتماعًا مثمرًا ومركّزًا في فندق جراند حياة عمّان، جمع نخبة من الأعضاء العاملين في الجمعية. وقد ترأست الجلسة السيدة غادة النجار، رئيسة مجلس الإدارة، بحضور عدد من أعضاء مجلس الإدارة هدف الاجتماع إلى مناقشة الوضع الحالي الذي يواجه قطاع السياحة، والاستماع مباشرة إلى ملاحظات ومقترحات الأعضاء، بالإضافة إلى آرائهم حول الخطوات المستقبلية التي يمكن اتخاذها بشكل جماعي. وتتقدم الجمعية بالشكر الجزيل لجميع الأعضاء الذين شاركوا وأسهموا بأفكارهم ورؤاهم القيّمة. إن تفاعلكم ومشاركتكم الفعّالة أمربالغ الأهمية في رسم ملامح المرحلة القادمة وضمان صمود قطاع السياحة الوافدة في الأردن وتعافيه.
JITOA Hosts Member Meeting to
Discuss Pressing Matters and Next Steps
On Wednesday, June 25, a focused and productive meeting was held at the Grand Hyatt Amman, bringing together a strong group of JITOA’s active members. The session was led by JITOA Chairwoman Ms. Ghada Najjar and attended by members of the Board of Directors.
The meeting aimed to discuss the current situation facing the tourism sector and to listen directly to our members’ concerns, feedback, and proposals on how to move forward collectively.
We thank all members who participated and contributed valuable ideas and insights. Your engagement is critical in shaping our next steps and ensuring the resilience and recovery of Jordan’s inbound tourism industry.
June 22, 2025
الجمعية الأردنية للسياحة الوافدة تشارك في اجتماع متابعة تطبيق نظام الفوترة الإلكترونيةوتطرح ملاحظات القطاع
الجمعية الأردنية للسياحة الوافدة تشارك في اجتماع متابعة تطبيق نظام الفوترة الإلكترونية
وتطرح ملاحظات القطاع
بحضور معالي وزيرة السياحة و الاثار العامه السيدة لينا عناب ، شاركت الجمعية الأردنية للسياحة الوافدة في الاجتماع الثاني الذي عقدته وزارة السياحة والآثار بالتعاون مع دائرة ضريبة الدخل والمبيعات لمتابعة تطبيق نظام الفوترة الإلكترونية في قطاع السياحة. ومثّل الجمعية في هذا الاجتماع كل من السيدة غادة النجار، رئيس مجلس إدارة الجمعية، والسيدة لما المحادين، المديرة التنفيذية للجمعية.
وقد حرصت الجمعية من خلال مشاركتها على إيصال ملاحظات ومقترحات قطاع السياحة الوافدة , والتي دأبت الجمعية على متابعتها مع اعضائها منذ بداية تفعيل استخدام نظام الفوترة الالكترونية. كما قدمت الجمعية نماذج من التحديات التي تواجه الشركات العاملة في هذا القطاع، وبخاصة الشركات الصغيرة والمجتمعات المحلية في ما يتعلق بتطبيق النظام الجديد وتوثيق المصاريف المرتبطة بالأنشطة السياحية غير المباشرة . وأكدت الجمعية على ضرورة تبني حلول مرنة وعملية تراعي طبيعة عمل القطاع وتخفف الأعباء الإجرائية عنه، بما يسهم في ضمان التزامه بالنظام ويعزز من قدرته على الانخراط الفاعل في المنظومة الرقمية، وصولاً إلى تحقيق أعلى درجات الشفافية ودعم استدامة ونمو قطاع السياحة في المملكه
June 22
Jordan Inbound Tour Operators Association Shares Sector Feedback on Electronic Invoicing System
The Jordan Inbound Tour Operators Association (JITOA) participated in the second meeting organized by the Ministry of Tourism and Antiquities, in cooperation with the Income and Sales Tax Department, to follow up on the implementation of the Electronic Invoicing System in the tourism sector.
The meeting was attended by Her Excellency, Minister of Tourism and Antiquities, Mrs. Lina Annab. JITOA was represented by Ms. Ghada Al-Najjar, Chairwoman of the Board, and Ms. Lama Mahadeen, Executive Director.
JITOA used this opportunity to convey the feedback and suggestions of the inbound tourism sector, especially regarding the practical challenges faced by businesses in the sector, particularly small enterprises and local communities, when applying the new system and documenting expenses related to indirect tourism activities.
The Association stressed the need for flexible and practical solutions that reflect the nature of the sector’s work and help reduce procedural burdens. This would support compliance with the system and empower the sector to effectively integrate into the digital ecosystem, ultimately enhancing transparency and promoting the sustainability and growth of the tourism industry in the Kingdom.
June 16, 2025
عناب: الأردن وجهة سياحية آمنة ومستقرة و اطلاق غرفة عمليات خاصة بالقطاع السياحي
بدعوة من معالي الوزيرة لينا عناب، عُقد اجتماع موسّع في مقر وزارة السياحة والآثار يوم الإثنين، بحضور ممثلي القطاع السياحي والجهات المعنية، بهدف تعزيز التنسيق المشترك في ظل التحديات الإقليمية الراهنة.
وخلال الاجتماع، تم الإعلان عن تشكيل لجنة لإدارة الأزمات تضم ممثلين عن الجهات الفاعلة في القطاع السياحي ، و من أبرزها الجمعية الأردنية للسياحة الوافدة (JITOA) ، والتي أُوكلت لها مهمة التنسيق مع مختلف الأطراف السياحية لضمان استمرارية العمل بأقل الخسائر الممكنة في حال حدوث أزمات، حيث قامت الجمعية بالتواصل مع جميع اعضائها لرفد اللجنة باراء و ملاحظات الاعضاء .
واكدت الوزيرة ان الاردن ، رغم الظروف المحيطة، لا يزال يتمتع بالامن و الاستقرار ، ويواصل ترسيخ مكانتة كوجهه سياحية امنة و مرحبة بالزوار من مختلف انحاء العالم.
كما شددت على أهمية تكامل الأدوار بين القطاعين العام والخاص، مؤكدة على الدور الحيوي للجمعية في التنسيق الترويجي، ورصد التحديات، وتقديم توصيات مبنية على واقع عمل شركات السياحة الوافدة، إلى جانب متابعة التطورات مثل أوضاع الحجوزات والإلغاءات، ووضع آليات استجابة فعالة
JUNE 16
JITOA Named to Crisis Management Committee as
Ministry Ramps Up Coordination
Minister of Tourism and Antiquities, Ms. Lina Annab, convened a high-level meeting at the Ministry, bringing together representatives from the tourism sector and key stakeholders to strengthen coordination in response to ongoing regional developments.
One of the key outcomes of the meeting was the establishment of a Crisis Management Committee of which the Jordan Inbound Tour Operators Association (JITOA) is a member. This committee is tasked with addressing the issues and feedback raised by JITOA members while facilitating and coordinating efforts across the tourism sector to ensure business continuity.
The committee includes representatives from across the tourism industry and highlights the Ministry’s firm commitment to supporting the sector, particularly in safeguarding the safety and well-being of tourists.
Minister Annab reaffirmed that, despite the current regional context, Jordan continues to enjoy security and stability, maintaining its reputation as a safe and welcoming destination for international visitors.
She also stressed the importance of robust collaboration between the public and private sectors and announced the creation of an operations center that will include representatives from all relevant entities. JITOA will play a key role in supporting the Ministry’s initiatives by monitoring developments and helping coordinate timely and effective responses.
May 21, 2025
JITOA Members Enjoy an Unforgettable & Inspiring FAM Trip to Feynan Ecolodge!
The Jordan Inbound Tour Operators Association (JITOA) organized a FAM (Familiarization) trip for its members to the award-winning Feynan Ecolodge, located in the heart of the Dana Biosphere Reserve. The trip was hosted by Feynan Ecolodge on May 21-22, and what an amazing experience it turned out to be.
| From the moment the group arrived, they were welcomed with warm hospitality, refreshing drinks, and a delicious light mezze lunch, setting the perfect stage for two days of discovery, connection, and memorable moments in one of Jordan’s most beautiful and untouched natural areas. Lodge Presentation & Tour Members were treated to an in-depth presentation and tour of the newly enhanced Feynan Ecolodge, where they explored the lodge’s award-winning design, eco-friendly operations, and inspiring commitment to sustainability. They gained insights into how Feynan works hand in hand with local communities to preserve the surrounding wilderness and deliver meaningful, authentic guest experiences that protect both nature and culture. |
Authentic Bedouin Experience — Making Arabian Coffee & Arbood Bread!
A true highlight of the trip was the immersive Bedouin experience. Participants gathered with local Bedouins to take part in the traditional preparation of Arabian coffee—roasted, ground, and brewed over an open fire—and the making of Arbood bread, the iconic Bedouin flatbread baked right in the sand over hot coals. Members didn’t just watch; they rolled up their sleeves, got hands-on, and connected with the deep cultural roots and hospitality of the local community. It was an enriching, heartfelt exchange that left a lasting impression on everyone.
Sunset Hike & Magical Stargazing
As the sun dipped below the horizon, the group set off on a breathtaking sunset hike, taking in the raw beauty of the desert landscape glowing in the evening light. Later, they enjoyed a delicious vegetarian buffet dinner crafted from local ingredients, followed by a magical stargazing session under the vast, unpolluted desert sky — a serene, unforgettable moment of wonder and reflection.
Exploring Untouched Nature, History & Community
Day two was filled with exploration, as the group embarked on a guided tour of the surrounding area — from ancient copper mines and archaeological wonders to a short trek through the striking canyons of Wadi Ghwayr and Wadi Dana. The experience blended walking, history, and local community encounters, offering a vivid picture of a region that is still largely untouched, pristine, and breathtaking in its natural beauty.
A Hidden Treasure That Needs Our Support
While Feynan is a place of stunning natural wonder, it is also a region that deeply needs ongoing support, especially for the local communities whose livelihoods are intertwined with the land. This FAM trip reminded everyone that by promoting sustainable, responsible tourism, we can help preserve these hidden gems, uplift local families, and ensure that places like Feynan continue to thrive for future generations.
May 19, 2025
Meeting with Moscow Roadshow Participants
As a follow-up to the JITOA Moscow Roadshow, a meeting was held at the JITOA offices where Ms. Lama Mahdeen, our Executive Director, presented the full results of the survey conducted with Russian buyers, along with a detailed summary of their feedback.
All participants in the meeting affirmed that the event was a clear success. We also heard their valuable feedback, which echoed the strong positive response from the Russian buyers. Many highlighted the promising potential for increased demand and business from the Russian market.
Appropriate actions will be taken to build on this success and further strengthen our presence in this key market.
April 30, 2025
New Partnership Spotlight: Teleferic Ajloun – Special Rates for JITOA Members
We are pleased to announce a new partnership between JITOA and Teleferic Ajloun, a premier tourism destination in Jordan. This collaboration offers exclusive special rates for both Jordanian andinternational visitors, exclusively for JITOA members.
Nestled in the scenic landscapes of Ajloun, Teleferic Ajloun provides a unique blend of adventure and relaxation. The centerpiece is a 2.5-kilometer cable car journey connecting Ajloun Castle to Eshtafina, offering panoramic views of the lush forests and historical sites. The round trip takes approximately 20 minutes in cabins accommodating up to 8 passengers, designed to be accessible for all, including individuals with special needs.
Additional Attractions:
- Nature Trails: Explore diverse trails such as the "Path of the Lower Well" and the "Paths of Our Ancestors," featuring Roman archaeological sites and dense forests of oak, maple, and hawthorn trees.
- Family-Friendly Activities: Enjoy a variety of activities, including a children's play area, virtual reality experiences, dart games, and buggy rides.
- Dining and Shopping: Savor delicious meals at on-site restaurants and cafes, and shop for souvenirs at various retail outlets.
- Cultural Events: Participate in seasonal markets, art workshops, and musical performances that showcase local talent and traditions.
Operating Hours:
- Summer Season (May 1 – October 31): 10:00 AM to 5:30 PM
- Winter Season (November 1 – April 30): 10:00 AM to 4:30 PM
Note: The cable car is closed on the first Tuesday of each month.
We encourage our members to incorporate Teleferic Ajloun into their tour packages to offer guests an unforgettable experience that combines natural beauty, historical exploration, and cultural enrichment.
For coordination and to take advantage of the special rates, please contact the JITOA team.
April 28, 2025
The Jordan Inbound Tourism Association (JITOA)Holds its Ordinary and Extraordinary General Assembly Meeting
The Jordan Inbound Tourism Association (JITOA) held its Ordinary and Extraordinary General Assembly meeting on Monday, April 28, 2025, with the required legal representatives present by the association’s bylaws.
The Chairman, Ms. Ghada Al-Najjar, started the Ordinary General Assembly meeting with a welcoming speech. She emphasized JITOA’s important role in supporting and developing the inbound tourism sector, highlighting the efforts made over the past year despite all the challenges the sector has faced.
The agenda of the Ordinary Meeting included the approval of the proposed budget for the new year, the external auditor’s report for the concluded fiscal year, plus the appointment of a new external auditor and the approval of the legal service contract.
Ms. Lama Al-Mahadeen, the Executive Director, gave a presentation outlining the key achievements of the association during 2024, along with the main plans for 2025, which aim to promote sustainable tourism and expand the scope of the association’s work in alignment with the sector’s priorities.
During the Extraordinary meeting, members discussed and approved the proposed amendments to the association’s bylaws.
The meeting concluded with a reaffirmation of the association’s commitment to strengthen and corporate with all partners from both public and private sectors to help drive tourism and economic growth.
