Do you want to attract more tourists from Europe? Doing market research is the first step. To help you, CBI has done research on important questions about the European market. Per sector and product group, you will find important market information.


The coronavirus pandemic has affected the tourism industry. Before 2020, Europe was a great market for attracting tourists. European tourists were also interested in holiday destinations in developing countries.


At CBI, expect rural destinations to recover faster from the pandemic than urban destinations. Tourists want to travel to outdoor places with fewer people. We also expect that domestic and regional travel will become more popular.


When outbound tourism increases again, we do not expect interests to have changed much. We expect destinations that are closer to Europe to recover faster.


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