In coordination with JITOA, with technical support from the FAO, and the EBRD, a FAM
trip took place on Saturday, November 2, to exhibit and showcase the potential in
Jordan’s agricultural tourism sector.
Such initiatives serve to boost innovation and diversification of tourism, while supporting
local farm communities and ultimately growing the economy.
This tour also provided the opportunity for JITOA members to get as close a view as
possible of the two regions, Karak and Ghor Al-Safi, with an emphasis on distinctive
Agri-tourism.
The trip started with an interactive visit to one of Book Agri projects in Al Karak, where
the participants joined in the rural way of life. They visited the family of Mr. Abu Ashraf
in the Mujib area, then visited Ms. Hanaa Al-Qadiri, where the participants mastered
traditional cheese-making techniques. Participants obtained first-hand information on
the production and preservation of white cheese at home.
It included a visit to the Bayet Al Jameed Al Karaki project for exploring the value chain
of various dairy products. The visit ended with a delicious meal that was constituted of
Karaki Mansaf, prepared with local ingredients by women of the Karak Governorate.
The final stop was at Al Safi Kitchen in Ghor Al-Safi, where participants were introduced
to various activities offered by the project, including bicycle tours and seasonal
harvesting of vegetables.
This collaborative initiative has pointed out great opportunities in Jordan’s agricultural
tourism sector, emphasizing the possibility of diversification in tourism experiences and
contributing to the growth of local economies. Agriculture and tourism combined point to
new pathways in sustainable development and resilience at the community level.
