Moscow, Russia – March 12, 2025
The Jordan Inbound Tour Operators Association (JITOA) successfully organized an exclusive promotional roadshow for its members in Moscow. The event attracted approximately 60 Russian tourism companies, reflecting the strong interest of the Russian market in Jordan as a tourism destination.
The workshop officially commenced on March 12, 2025, with the esteemed presence of H.E. Khaled Al-Shawabkeh, Ambassador of the Hashemite Kingdom of Jordan to Moscow, who was invited to inaugurate the event.
This promotional roadshow provided a distinguished platform to showcase Jordan’s diverse tourism offerings, highlighting its rich cultural heritage, breathtaking landscapes, and world-renowned hospitality. The event featured direct business-to-business (B2B) meetings, interactive presentations, and valuable networking sessions. JITOA members, including tour operators and hotels, had the opportunity to present Jordan’s tourism potential to leading Russian travel companies, paving the way for new partnerships and strengthening existing ties.
JITOA’s Executive Director, Ms. Lama Ismail Mahadeen, praised the event’s success, noting the enthusiastic response from Russian tourism companies. She stated, “We are delighted with the results of the Moscow roadshow, which has fostered strong connections and opened new opportunities for inbound tourism growth. The high level of engagement from our Russian partners underscores the strong demand for Jordan as a preferred travel destination, and we look forward to welcoming more Russian visitors in the near future.” Ms. Mahadeen also emphasized the deep-rooted and growing ties between Jordan and Russia, underscoring the mutual benefits of increasing travel exchange. She extended JITOA’s gratitude to H.E. the Ambassador for his positive response to the invitation and his attendance at the event.
JITOA extends its sincere appreciation to the Jordan Tourism Board (JTB), Royal Jordanian (RJ), and the Aqaba Special Economic Zone Authority (ASEZA) for their invaluable support to the association and the participating delegation.
The event concluded with productive discussions on enhancing air connectivity, designing tailored travel packages, and developing additional strategies to promote Jordan in the Russian market. JITOA reaffirms its commitment to expanding international partnerships and driving sustainable growth in Jordan’s tourism sector through targeted initiatives such as this promotional roadshow.
